The Clover Easter Bunny Character Development was a real pleasure to work on. I collaborated with Clover Dairies and The Whalley Collective earlier this year in preparation for the Easter 2021 campaign.
The Process began with an interpretation of the brief. An exploration of the various options we could explore. This without our new bunny looking like all the other bunny characters that currently exist. It was a tough one!
We all finally settled on two of the most delightful, engaging bunnies. We were certain they would appeal to both kids and their parents. I then cleaned up their lines and added a bit of colour. This allowed the agency and the client to assess their applications and attractiveness.
Once the final bunny had been selected it was on to final art. This required a brief character workup and some rough explorations of the character from different positions.
Rough Character Worksheet 
…exploring more options!
Finally, the final Easter Bunny Character Development execution…
The Agency and the Client were equally delighted. I have enjoyed a long-standing association with the Marketing Manager at Clover. I made new friends at The Whalley Collective with this project too. It’s always great to collaborate with such professional people. Here’s to more awesome projects in the future!
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