Owl CoronaVirus Safety Posters

I recently created these cute Owl Coronavirus Safety Posters for my friend Frith who is the manager of the Dullstroom Bird of Prey and Rehabilitation Centre. I love wildlife and birds of prey in particular. It was therefore a great opportunity to rally support for this worth cause.

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Ranked 4th Digital artist on CreativePool.

I have recently been ranked 4th Digital Artist on CreativePool. What an honour! My thanks go out to all the creative people on creativepool.com who have taken the time to view and interact with my work. It’s very encouraging to see this during a time when all commercial activity has almost ground to a halt. There is hope that when things go back to normal the work opportunities will flood in! 😉

Rob Hooper 4th ranked digital artist

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Making an Isometric Mill.

Making an Isometric Mill is ordinarily no mean feat. It’s further complicated when the mill is in Mozambique and the site is under restoration. My client Premier Foods had recently invested in CIM. I was flown to Mozambique to meet with the team and was given a walkabout tour to gather information about the site and take reference pictures.

Original Mill circa 1950’s

The CIM (Companhia Industrial da Matola) Mill dates back to the 1950’s by the look of the style of architecture. It’s in typical Portuguese colonial style and absolutely stunning in its scale and detail. The restoration of CIM by Premier Foods has revitalised the site and is returning it to a more beautiful, clean and safe workplace.

The Mill from ground level
CIM Mill Building

There were restored buildings the company wanted to feature in a revitalised roadmap or mission statement. The administrative offices seem like a good place to start:

Reference photo of the CIM Administrative Building
Isometric CIM Administrative Building
Reference photo of the CIM Bakery
Isometric illustration of the CIM Bakery
Reference photo of the CIM Feeds Plant
Isometric Illustration of the CIM Feeds Plant
Reference photo of the CIM Warehouse
Isometric illustration of the CIM Warehouse

Premier Foods and Companhia Industrial da Matola were able to incorporate the buildings I created in a critical roadmap. The roadmap informed and inspired their staff whilst transitioning through the company’s change process. It was an honour to meet the team and help create a strong vision for the team to internalise and work towards.

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Isometric Illustrations. Creating a Railway.

Isometric illustrations and Railways are two of my passions. so creating isometric railway illustrations is a dream come true. What an opportunity!

I never had time to explore isometric railway illustrations until a commission came along that indulged both these passions of mine. I obsessed about making all the details of a railway starting right from the bottom:

The Railway.

…followed by the the basic railway bogey.

Basic railway bogey.
For closer inspection…

…building up from that I created a series of goods carriages with South African Railways livery to place on the railway.

…followed by diesel locomotive tractor unit.

…having created this set as a base for other railway collateral, I was able to later create a parallel railway set for Mozambique Railways.

Mozambique Railways diesel loco.
Happily both railways use the same width of rail so the rolling stock was very simple to adapt.

More recently I needed to populate a mine scene with a garratt locomotive. I cheated a bit but was pressed for time! 😉

At times like this I appreciate the versatility of isometric vector art because it allows me to take existing base work and create a complete new look with a little effort and a little ingenuity.

I am inspired by the sheer multitude of historic railway equipment still in operation here in the UK. I can’t think of anything more enjoyable than re-creating an entire station or shunting yard as isometric vector art. That will take some time, but I will share each isometric railway illustration as I complete it.

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Practice What You Preach

If you don’t do as you prescribe, you will undermine your own authority.

political cartoon
Practice what you preach.

I couldn’t help but notice that members of the press were standing on top of each other whilst confronting a local politician about why he didn’t observe the Social Distancing Guidelines. Questions like : “Do you think the rules don’t apply to you?” are important but seem hollow when the accusers are part of a melange of hot sweaty bodies crushing together to assail the hapless father and daughter.

This seems to suggest all the members of the upper echelons of society including the upper class, intelligentsia, celebrities, journalists and politicians see themselves as untouchable but virtue of their status. The fact that the press absent-mindedly trip over one another to ask that one incisive, damning question reveals their sanctimonious self-importance.

Whose pandemic is it, anyway?

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St. Gobain Products in perspective.

St. Gobain products are seldom visible in a building. To make this apparent It’sago marketing was tasked with creating awareness of how superior and pervasive their products are in order to drive sales choices in the future.

I was commissioned to illustrate a home and with cutaways to reveal St. Gobain’s vast library of products. These are ordinarily not seen by the home owners who benefit from the quality and design excellence that surrounds and protects them.

technical illustration
How St. Gobain products are used in building projects.

This illustration was created as vector art in Adobe Illustrator so the entire image could be infinitely enlarged to zoom in on actual screws, fasteners and membranes that are so taken for granted by self-builders and contractors.

Details such as polystyrene fillers, membranes, insulation all had to be true to life and resemble the actual product. When viewed at actual size they faithfully depicted the product and informed viewers.

I enjoy this sort of challenge immensely, I love to dive down into details and surprise and delight agencies and their clients with such a visually rich and infinitely expandable work of art.

Since we are currently not lifting the lockdown and have oodles of time so why not go and browse more of my work? Check out my Isometric work for more, or you can follow more of my posts on Pinterest.
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Simba Chips Brand Mascot journey.

The New Simba was off to a great start.

Back in 2000 Simba Chips was facing an identity crisis. Their Simba brand mascot was losing ground to younger and more contemporary snacking brands. Simba looked aged and uninspired. Back then he looked like this:

Historical Simba Character

There was a need to update Simba the Lion to be more contemporary. A TV commercial was created and aired circa 2005/6 called “I wanna be a Simba Chippie” which featured a computer-generated version of Simba that certainly looked a little more ‘with-it’ but the charm of a ‘Disney-esque’ character was still lacking.

The Computer Graphic version of Simba.

The new version of the Character was also very low resolution and pixellated when enlarged. It performed very poorly on paper. What sufficed for television back then was simply not suitable for print. A Johannesburg based design studio called Quartermaster was tasked with addressing the problem. Creative Director Rory McClean approached me to help solve the problem and we immediately set to work.

After just a few rough revisions we arrived at what everybody agreed was a fantastic solution to the problem and a vast improvement on anything that had gone before. The presentation art was proudly presented to client.

Simba Chips Mascot created by Rob Hooper.

The client was overjoyed and bought the character without any further adjustments. The final character illustration was completed then applied to a few other scenarios before Pepsico bought a controlling share in Simba Snacks and we lost touch with – and control over – our baby. Years have passed and our Simba Mascot creation continues to stand for the brand values of the King of Snacks. If someone ever asks me what I do for a living I need only mention the Simba character to explain what I do. My daughter Emma proudly points him out to me whenever she sees him in store. She’s awfully proud of her Dad’s achievement. 😉

The latest version of Simba which I did not work on is below. See if you can spot any changes!

The latest Simba Brand Mascot.

Brand identities have to be managed with wisdom and clarity. The role of the Brand Guardian is still the most important job in the marketing game. It’s good to see our Simba still going strong and steadfastly representing what we believed are the core brand values almost 14 years later.

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Why Do The Liberal Media Hate Trump?

The Liberal Media hate Trump. They don’t hate him because he is evil, not because he is a monster, or a fool, or an autocrat. He could be all of those things, but they hate Trump because he is not one of them.

political cartoon
The loathing and fear is mutual.

The liberal media and the Democratic political class loathe, fear and hate Trump because he stands for conservatism. In his inaugural speech Trump promised a return to Capitalism and less State involvement in the economy. He has the power to change everything they have wanted to achieve with a stroke of a pen and he has not hesitated to deliver on his promise.

Democracy and Socialism are practically the same. Rule by the majority vote for the benefit of the people. The only difference between Democracy and Socialism is that the State owns the means of production for the benefit of the people. The rest is mere detail. Democratic Socialism is simply Socialism masquerading as Democracy for political expedience. The outcome will always be the same.

The Democrats and their media toadies fear that a return to Conservative values will halt the drift into a full blown Social State which will ultimately give them unlimited and untouchable power. Trump has openly challenged that system of political order and set off a media feeding frenzy. Nothing he can do is redeemable, he is never given credit when it’s due and he only does wrong. A sorry affair for the 4th Estate.

The machinations of the Democrat Political class has resulted in a three ring circus. The Liberal press hate and fear Trump, The democrats fear and hate Trump and Trump loathes and despises them too. I personally think you can’t dream this stuff up. It’s like living in a bizarre soap opera. Good times for cartoonists if you ask me.

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Lifting the Lockdown… or not.

Lifting the Lockdown won’t be easy. It’s a real case of try and see. People have become used to inactivity and are predictably reluctant to re-embrace such frenzied activity for less quality of life. People are beginning to realise that living off the state is much better bargain.

political cartoon
I prefer to live on the dole now.

The problem is that we all can’t sit around and suckle on the tits of the State. Sooner or later we are going to be lifting the lockdown because someone has to make the money to pay the taxes to feed the indigent and supply the infrastructure. That is the biggest problem with socialism. It sounds OK to the idealogue but it’s practically unsustainable. Think about it. Unless the State prints the money who is going to drive tax revenue? Answer: Capitalism. The only successful socialist models combine both financial modalities in order to survive. Think about that while you lounge about and save the world from a CoVid apocalypse. Oh the absurdity of it all. Save the world and do nothing. That should already tell you that this is not what it seems. Why are we even discussing lifting the lockdown when the lockdown quarantined the wrong people?

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We Must Not Trade Liberty for Safety.

We must not trade liberty for safety. During the Corona Virus Pandemic, it’s very tempting to allow governmental bureaucrats to take over and fix things for us. But we must ensure that ultimate self-determination is handed back to the nation after the crisis is over.

political cartoon
Do not trade your liberty for safety.

In the ‘The Social Contract’ Rousseau argues that citizens relinquish their rights to self-defence to the State who in turn promises to protect them. That was a matter of military consideration. Now, hundreds of years later it seems the State is overreaching to the point of even telling us what dangers we ought to fear and forcing us to behave in a manner that seems contrary to common sense. When in the history of mankind was a healthy person quarantined? Assuming those at risk are the tiny percentage that would have died anyway why are we not asking for explanations why we should all be locked down instead of isolating only those most at risk?

The answer seems to be that people living in powerful states are so mollycoddled they are extremely risk-adverse. It takes only the slightest hint of a danger to have them scurrying to comply in a complete absence of mind. The issues have been bounced back and forth by pundits and we are no closer to the truth of the CoronaVirus than when we began. It’s all narrative and no facts. How long will it be until we can justify acting like herd animals just to be safe? Citizens must take back autonomy and self-determination. We need less State and more individual franchise otherwise humankind will be reduced to voting cattle. It would be a sad end for such a noble and divine creature.

Since it’s safer for everybody to stay indoors and isolate. We all have oodles of time so why not go and browse more of my work? Check out my Pointy Politburo for more, or you can view more of my other current affairs commentary on Pinterest.
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